How to Set Up Your Instagram Account as a Professional Portfolio (2019)
Finding your Handle
Find a unique Instagram handle to stand out from the rest. If you haven’t already created an Instagram account, you’re unfortunately behind on the game of acquiring a short but sleek account tag, but don’t worry! There are plenty of options when it comes to creating a handle. If you have an uncommon first and last name combination, try to snag the handle @firstname.lastname! If that’s taken, try to put descriptor words before or after your name. You’ll want to make sure you create a unique username so that people will be able to identify your social presence.
Set up your account to be a business account. Instagram offers valuable insights on your audience, and it is a vital part for your growth on this platform
Instagram Insights lets you learn more about your followers and about how your content is performing with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people are engaging with them. From your profile, you can access Insights in the Instagram App.
The following are Insights you can view from the Insights tab on your profile:
Activity: This section lets you view important Insights on your profile, including Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).
Content: This section lets you view Insights on your Posts, Stories, and Promotions.
Audience: This section tells you more about your followers and audience.
This is necessary to knowing what times to post, who your demographics are, etc. As you grow in followers, your insights will become a lot more handier. Note: if you ever go private while you have a business account, your insights will RESET and you won’t get back insights on your older posts anymore! Only go private if you have to.
Clean up your bio to creatively reflect your skills, experience, and/or story. Make it clean and try to use as little emojis as possible to make sure you look professional
When creating your bio, utilize certain paragraph styles to give it a unique look. Certain symbols (which can be copy-and-pasted from 3rd party apps) can also help create a sprinkle of personality and taste.
Make sure you have a link to your portfolio, a location where you’re based at, and an email. These are necessary for brands to know what projects you have worked on, where you are, how to contact you. Having a business account will help you achieve these goals; personal accounts won’t have access to this!
Following vs. Followers Ratio
This ratio is important. It’s better to have a high Follower to Following ratio to show viewers that people are following you for a reason, and not just because you’re following them back. I recommend trying to follow only those who help with your business, whether it be connections/networks/startups or creatives who inspire you.