Whether you like to read or not, you need to. Though many find it a chore, reading is one of the most efficient ways in gaining knowledge, wisdom, insights, and understanding.
There are three ways of learning: A priori insight (reasoning), A posteori knowledge (experience), or Observation (learning from someone else’s mistakes). Reading falls under either a priori insight or the latter category of observation.
Within your journey through the business world, you are required to learn from all three in order to grow as an individual, a leader, and a business. Therefore, I’ve created the most crucial list of business development and growth books that have helped myself and countless other individuals.
The Win-Without Pitching Manifesto, Blair Enns
2. Pricing Creativity, Blair Enns
3. Hourly Billing is Nuts, Jonathan Stark
4. Creative Strategy and the Business of Design, Douglas Davis
5. The Lean Startup, Eric Ries